Secrets to Artful Lettering | Part I

Let’s Talk About Fonts

Have you ever received a newsletter or promotional material, viewed signage, an art composition or website with font combinations that just made you cringe? It could be that the lettering used was a single font but was executed inconsistently. Maybe it was a composition that used so many typefaces that it looked like the result of an explosion in a font factory.  When you have access to a range of fonts it can be tempting to use too many. Likewise, if you are not attentive to variations in style you can make some less-than-appealing pairings.